I turn complex ideas into clear content ecosystems.

SERVICES

Good content doesn’t shout. It makes people lean in.

I create strategies, stories and campaigns that help brands sound less like a corporate press release — and more like themselves: intelligent, useful and impossible to ignore.

From B2B technology and AI to influencer marketing, documentaries, social campaigns and content that makes complex things feel refreshingly simple, I bring strategy, craft and a healthy suspicion of boring communication.

Content Strategy & Digital Marketing

Editorial direction, social media, SEO and campaigns built to perform.

B2B, B2C & Educational Content

Making technology, cloud, AI and business feel clear, useful and human.

Advertising, Copywriting & Localisation

Words and campaigns that convert, travel well and sound local.

Influencer Marketing, Communities & AI

Creators, communities and AI-powered brand experiences with real strategy behind them.

Storytelling & Audiovisual Production

Documentaries, branded content and stories made for screens of every size.

Communications, PR & Editorial Content

Reputation, relationships and narratives that earn attention.

Curious? Have a look at the full menu.

Explore Services

Portfolio

A look at some of the projects, campaigns, and stories I’ve helped bring to life over the years.

SELECTED WORK

Social Media, Campaigns & Content Marketing

Selected posts, campaign visuals, and editorial pieces — from the feed to the longer read.

Selected work
Oracle Data Deep Dive — social media portfolio piece

Oracle Data Deep Dive

Social Media Strategy & Editorial Cadence

Selected work
Integrated Digital Messaging — portfolio piece

Integrated Digital Messaging

Brand Storytelling & Copywriting

Selected work
Oracle Cloud Trial — campaign portfolio piece

Oracle Cloud Trial

Conversion & Paid Social Cadence

Selected work
Visual Content and Curation — portfolio piece

Visual Content & Curation

Art Direction & Social Aesthetics

Selected work
Selected portfolio artwork 01

Selected Artwork 01

Portfolio selection

Selected work
Selected portfolio artwork 02

Selected Artwork 02

Portfolio selection

Explore more Show fewer pieces
Selected work
Selected portfolio artwork 03

Selected Artwork 03

Portfolio selection

Selected work
Then and Now — portfolio artwork

Then & Now

Selected content

Selected work
Google Workspace — What Would You Do with 30 Free Minutes?

What Would You Do with 30 Free Minutes?

Google Workspace content

Selected work
Must-Binge Series: Euphoria — portfolio artwork

Must-Binge Series: Euphoria

Entertainment content

Selected work
Jeremy Allen White — selected entertainment artwork

Jeremy Allen White

Entertainment content

Selected work
Innovators Podcast: Episode 04 — story artwork

Innovators Podcast: Episode 04

Podcast promotion

Clients & Partners

Building robust content ecosystems alongside global tech giants, creative powerhouses, and media legends. (Yes, we actually get along quite well.)

Gullane
Moonshot Pictures
MTV
TeleImage
WPP Production
Oracle
Airbnb
Fremantle Media
ENDORSEMENTS

What Leaders & Partners Say

Alex is exceptionally creative, organized, competent, and deeply committed to excellence. Beyond delivering outstanding storytelling, he builds seamless relationships across cross-functional teams. I feel truly honored to have supervised his work as a senior writer and researcher — I would 100% recommend him to any forward-thinking organisation.

Laura Villar

Laura Villar

Content Manager — Grupo Bandeirantes de Comunicação

I managed Alex for about 2 years, during which he consistently demonstrated an exceptional ability to contribute to different projects with both friendliness and professionalism. Alex stands out for his active listening skills; he not only absorbs feedback but also acts on it promptly and efficiently, ensuring that improvements are made swiftly. His communication skills are top-notch, facilitating smooth collaborations within the team and enabling him to excel in solo projects. Alex is truly an asset in any team setting or independent role, bringing a blend of teamwork, autonomy, and effective communication to the table.

Jessie Paesmans

Jessie Paesmans

Team Lead — Majorel (Google Client Solutions)

Working with Alex at Xertica was an incredible experience, with so much mutual learning. We built a strong partnership between Content and Design, and he always brought clear, creative briefs with a real sense of purpose. Alex not only writes exceptionally well, but also has a deep understanding of how visual communication strengthens his message.

He is a dedicated professional, always open to new ideas, with a commitment that inspires everyone around him. Beyond his technical talent, his presence makes the working environment much more enjoyable and productive. I would recommend Alex without hesitation!

Sirlene de Menezes Silva

Sirlene de Menezes Silva

Art Direction — Xertica.ai

More than a great screenwriter, Alex is also a great team player, letting the information flow between the departments and always coming to the rescue when someone needs a hand.

It was a pleasure working with him.

Jander Minesso

Jander Minesso

Content Director — Teleimage

My Hobbies

Turning complex ideas into simple stories means knowing when to pause. In my free time, I recharge, gain perspective, and find inspiration in the everyday moments that fuel my creativity.

Personal photograph — travelling

Travelling

Personal photograph — cooking

Cooking

Personal photograph — watching films and series

Watching films and series

Personal photograph — a day at the beach

Beach days

Personal photograph — reading

Reading

Personal photograph — a cultural outing

Cultural outings

Let’s Collaborate

Ready to elevate your brand’s story?

From high-impact content strategy to precision storytelling, let’s build narratives that engage, convert, and leave a lasting mark.