Os desafios para as empresas acompanharem toda essa evolução são imensos. Os consumidores naturalmente seguem
alexdgoncalves
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What I do
Designing robust content frameworks across digital marketing, advertising, and entertainment. I build multi-channel architectures, editorial pillars, volume mapping, content calendars, and strategic guidelines to turn brand messaging into an ongoing, scalable dialogue.
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High-concept writing enriched by a cross-cultural perspective across South American and European markets. From deep-dive newsletters, articles, and long-form blogs to persuasive landing pages, ad copy, and brand manifestos, I craft versatile, human-centric narratives that resonate.
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Conceptualising and executing unified campaigns that bridge traditional channels (TV, physical activations) with digital ecosystems. Connecting marketing, advertising, and performance under a single, cohesive narrative—drawing on hands-on experience for global brands like Oracle and Airbnb.
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End-to-end narrative design and scriptwriting for TV programmes, advertising commercials, social video, corporate films, docuseries, podcasts, and YouTube channels. Transforming complex concepts into visually compelling, broadcast-ready stories.
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Histórias bem contadas geram impacto. Produzo reportagens, artigos, entrevistas e publicações institucionais para mídia impressa e digital, combinando precisão jornalística e storytelling estratégico. Do branded content à comunicação corporativa, minha escrita informa, engaja e fortalece marcas.
LEIA MAIS
Bridging human creativity with generative AI tools. Practical experience in prompt engineering, dataset curation, cultural localisation, and AI agent communication architecture—streamlining editorial workflows while keeping brand messaging authentic.
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Delivering the right message to the right audience at the right time, with clarity and intent.
SKILLS
Delivered Projects
Clients
Collaborators & Partners
Awards & Recognition
Step by Step
Idea
Strategy
Planning
Execution
TESTIMONIALS
I managed Alex for about two years, during which he consistently contributed to projects with professionalism and strong communication. His ability to collaborate and work independently makes him a valuable asset to any team.
Supervisor - GCS - Google Clients Solutions
Alex is very creative, organized, competent and committed to work, in addition to developing an excellent relationship with co-workers. I feel honored to worked with him. I would 100% recommend him to any company!
Content Writer Coordinator - Grupo Bandeirantes de Comunicação
