If nine out of ten brands try to speak to everyone at once, I prefer to take a step back: understand who we actually need to reach, uncover the human insight behind the message, and translate complexity into memorable stories.
I am a Multi-Platform Content Specialist, Scriptwriter, and Integrated Communications Strategist with over 15 years of professional experience gained across Brazil, Ireland, and Spain. My foundation was built in broadcast media and audiovisual production — creating and scriptwriting TV programmes, documentaries, and branded formats for networks and production houses such as Grupo Bandeirantes, BBC, and Fremantle. That is where I mastered the core of storytelling: capturing audience attention through emotion, pacing, and authenticity.
Over the years, I expanded this narrative mindset into the world of big tech, global agencies, and B2B enterprises. I have managed digital performance campaigns within the Google ecosystem in Dublin, led the content marketing ecosystem at Xertica.ai in Brazil, and worked on cultural curation and generative AI training for Apple in Barcelona. Most recently, via WPP Production/Hogarth, I have been architecting 360° social strategies, integrated advertising campaigns, and AI virtual agent communications for global brands such as Oracle and Airbnb.
This versatile journey allows me to move effortlessly between creative intuition and business intelligence — delivering solutions that do not just engage audiences, but drive real business results.
From concept to final output: the creative engine for brands looking to lead conversations online and offline.
Integrated ecosystems designed for traction, engagement, and conversion.
At the forefront of emerging technologies: bridging human language, data, and generative models.
Architecting communication strategies that align digital marketing campaigns, product launches, and institutional initiatives under a single cohesive story.
Developing internal channels, campaigns, and content to boost employee engagement, align corporate culture, and attract top talent.
Drafting press releases, thought leadership articles (ghostwriting), and strategic institutional materials for media and key stakeholders.
Os desafios para as empresas acompanharem toda essa evolução são imensos. Os consumidores naturalmente seguem as tendências do mercado e buscam se conectar no formato que consideram mais conveniente. Por exemplo, os mais jovens preferem o WhatsApp (texto), enquanto os mais velhos tendem a optar por ligações telefônicas. Ambos são
