Content Strategy & Digital Marketing

Content Strategy

Content strategy is essential for educating, informing, entertaining and engaging audiences; creating a sense of community and belonging; and strengthening brands, products, services and people. I develop strategies that leave a lasting impression on the people who encounter them — and that continue to create value over time.

• Strategy, planning and editorial calendar creation: defining content pillars, editorial themes, formats and platforms for consistent, effective communication.
• Social media management: creating relevant content to increase brand visibility and engagement.
• Blogs and websites: writing SEO-optimised articles to improve search rankings.
• Video and podcast production: developing scripts and audiovisual content for different platforms.
• SEO for websites and content: optimising pages for organic rankings and greater visibility.
• Market analysis and KPIs: monitoring metrics to inform strategic decisions.

Digital Marketing

I use data, storytelling and innovation to build more effective marketing strategies — from planning through to optimisation.

• Inbound and outbound marketing: creating campaigns that attract, educate and convert potential customers.
• Campaign development and optimisation: data-led strategies designed to maximise return on investment.
• Branding and brand positioning: defining identity and communication to differentiate a brand in the market.
• Full-funnel content: educational and informative materials designed for every stage of the customer journey.

B2B, B2C & Educational Content

I turn complex subjects — particularly technology, cloud, AI and business — into useful, clear and relevant content for different audiences.

• Content marketing and lead generation: creating ebooks, white papers, infographics, videos and other educational and informative materials for every stage of the sales funnel, with in-depth content.
• Sales enablement: planning sales support materials, such as pitch decks and one-pagers, to help at different stages of the sales funnel.
• Educational content: developing and reviewing learning materials for training programmes, webinars and online courses, focused on upskilling and knowledge sharing.
• Tutorials, guides and technical articles: producing detailed content to educate and support users across different sectors.
• Webinars, infographics and support materials: developing formats that translate technical knowledge into accessible learning.

Advertising, Copywriting & Localisation

I create effective advertising campaigns and strategic copywriting to increase conversions, strengthen brands and adapt messages to different markets.

• Paid media strategies: planning and executing targeted campaigns to reach the right audience.
• Campaign creation and optimisation (Google, Meta, TikTok): using data to maximise ROI and increase conversions.
• Ad localisation for different markets: adapting campaigns culturally and linguistically for stronger global performance.
• Advertising copy and branded content: creating persuasive, engaging copy to strengthen brand positioning.
• Persuasive copy for landing pages and emails: writing optimised content for conversion and qualified lead generation.

Influencer Marketing, Communities & AI

I help brands join relevant conversations with creators, communities and emerging technologies — with strategy, authenticity and a focus on results.

• Influencer marketing strategy: mapping creators, defining tiers of activity, recommending approaches, formats, content journeys and KPIs.
• Projects for startup and technology ecosystems: developing strategic plans for initiatives such as the Oracle Innovators Podcast and Oracle Innovator Club, created in partnership with WPP, connecting the brand with experts, founders, investors, hubs, accelerators and innovation communities.
• Influencers as narrative partners: building medium-term relationships and treating creators as strategic voices — not simply media channels.
• AI character development: supporting the conception and development of digital characters, such as Lia, created for Oracle, integrating storytelling, technology and brand experience.
• AI strategies for communication: using AI to support editorial planning, trend analysis, content creation and smarter brand experiences.
• Community management: creating content and initiatives that strengthen belonging, conversation and meaningful engagement.

Storytelling & Audiovisual Production

I transform ideas into compelling stories across a wide range of platforms and audiovisual formats.

• Documentary and series creation and scriptwriting: developing impactful narratives for TV and digital platforms.
• Storytelling for brands and digital content: building authentic stories that connect brands with their audiences.
• Corporate, branded content and promotional video production: developing audiovisual materials that strengthen corporate identity.
• Research and script development for TV and digital: gathering information to support high-quality productions.
• Image direction and audiovisual editing: providing creative and technical supervision to ensure excellence in both production and final messaging.

Communications, PR & Editorial Content

Strategic relationships, communications consultancy and journalism to strengthen brand reputation and create lasting connections with different audiences.

• Stakeholder and media relations: building and maintaining valuable connections to expand opportunities.
• Press releases, articles and media materials: producing strategic content for publicity and positioning.
• Internal communications and employer branding: developing strategies to strengthen organisational culture.
• Media training for interviews and events: preparing spokespersons for interactions with the press and the public.
• Corporate event organisation: planning and executing institutional and promotional events.
• Reportage and opinion pieces: producing informative content and critical analysis on a wide range of subjects.
• Interviews and profiles: editing and producing interviews with valuable insights.
• Event and trend coverage: providing detailed accounts of developments relevant to target audiences.